So we’re back from Melbourne and PMA. All in all it was a good show. We didn’t score the cool Olympus OM-D toy that everyone else was raving on about because they weren’t giving out those showbags while we were there, annoyingly. But not to worry.
It was an eventful trip which is good seeing that we’re in the process of expanding our studio and finding new ways of staying ahead of the pack. Fuji had a few interesting products that we’ll be looking into in the next few weeks having set up a meeting with their national key account manager upon returning to Sydney.
I’ll keep the running commentary as I put up a few images seeing that text is boring, so here’s a little colour to give you a run down of our trip.
Up in the sky…
It’s a good thing is that the coffee’s always good in Melbourne.
Ok, now moving on to less food and more photography. PMA this year was held in Melbourne as it was in Sydney last year. This basically meant we had to fly down for the event. The upside is that Melbourne’s not too far away, the food’s always good, and we needed a break anyway. Hmm, I can’t really think of a downside.
There were plenty of new toys on show from most of the major manufacturers that we could all pick up and play with. Though both Sony & Panasonic was seemingly absent this year, which was a little odd seeing that they have cool new models that could be demoed.
The other good thing at the Digital Show was that we could go pester the important people from these companies about some juicy information that has proved quite elusive otherwise.
There were also a lot of galleries up full of stunning images submitted from competitions held by certain companies and groups. It was a really good chance for us to size up the competition. Only kidding, but it was really nice to see what other like-minded individuals are doing.
The other really cool thing at the show was the push for 3D printing from Fujifilm; both on the photography point of view and from the manufacturing point of view. I’ll start with the former.
Fujifilm in the past few years have made a big push into the realm of 3D printing. A few years ago they released their first 3D compact camera and while it was an interesting concept the images it took were, well, not that great. Fast forward a few years and they’ve come a long way, on both the capturing and the displaying fronts. As you can see from the image above the print out is actually quite stunning, there is a depth and clarity that was lacking in the older 3D technology and less obvious pop-up story book effect.
The next big push from them is in 3D printing or modelling. This isn’t a new concept but it’s grown immensely in the past few years. It’s made rapid prototyping of products achievable in your own backyard. I mean, who wouldn’t love to have a 3D model printed of something that you’ve dreamed up in CAD? Being able to design say, a camera lens, hit print, and in a couple of hours’ time your design becomes a working prototype to show off, is pretty cool.
Tired of reading text already? Then take a look at our quick video preview of the trip below.
And finally it wouldn’t be a trade show without any goodies. So here’s our stash from the day.
That’s all for now. But stay tuned for our next event post & video covering vivid Sydney.